Taking a Look at Blood, Sweat and Tears - 1173 Words

No late 60s American group ever started with as much musical promise as Blood, Sweat Tears, or realized their potential more fully and then blew it all in a series of internal conflicts and grotesque career moves. It could almost sound funny, talking about a group that sold close to six million records in three years and then squandered all of that momentum. They fused a rock roll rhythm section to a horn section, held out the promise of a jazz-rock fusion that could storm the pop charts. The band was organized in New York in 1967. Al Kooper (born February 5, 1944, NY). He was an ex member of the Blues Project, in need of money and a fresh start in music. Jim Fielder (born October 4, 1947, Denton, TX), late of Buffalo Springfield, on bass, whom Kooper brought in from California, Kooper’s former Blues Project band mate, guitarist Steve Katz (born May 9, 1945, Brooklyn, NY) and drummer Bobby Colomby (born December 20, 1944, New York, NY), Which whom Katz was hanging out and just talking about starting a group. He was only prepared to throw into another band if he were calling the shots. Kooper had visualized it would have a horn section that would be as out front as Kooper’s keyboards or Katz’z guitar. Colomby brought in alto saxman Fred Libsius(born November 19, 1944, New York, NY), a longtime personal idol, and from there lineup grew, with Randy Brecker(born November 27, 1945, Philadelphia, PA) and Jerry Weiss(born May 1, 1946, New York, NY) joining on trumpets andShow MoreRelatedAnalysis Of Sweat By Zora Neale Hurston1482 Words   |  6 PagesStatement of Value â€Å"Sweat† written by Zora Neale Hurston published in 1926 and â€Å"The Yellow Wallpaper† written by Charlotte Perkins Gilman publish 1892 are both short stories. The depths of both stories is about the main characters whom are both females having a situation of their own in their marriages and at the end coming on top of it. What makes these short stories so captivating is Hurston and Gilman’s characters who give the underlying feminist principle vibe. In the long run, they both haveRead MoreReflection On The Dream Of The Rood1577 Words   |  7 Pagesvision of the crucifixion of Christ. 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The creature is standing above me, its mouth gaping open and drool dripping down from its tongue. I quickly scramble back and put my back against the door, letting out a small shriek as it hunkers towards me. Hooves clop on the ground as it moves, making me really look at the creatureRead MorePeople Should Not Buy the Diamond700 Words   |  3 PagesPeople Should Not Buy the Diamond â€Å"Blood diamond† reflects a dark and ferocious side of this gorgeous world that is full of vanity, cruelness and ambition. In Africa, Sierra Leone, there exist a lot of child soldiers that serve the RUF (Revolutionary United Front), and those people mine diamond from the warzone, and sell them into the official market. Therefore, the RUF gets the profits and uses it for illegal plans or terror attacks to threaten the country and the people. These behaviors and activitiesRead MoreEstelles Diary: A Daily Account Essay881 Words   |  4 Pagesbig brother! Down with Big Brother-† â€Å"Shut up dimwits you’ll get us killed† â€Å"I know what you’re thinking~† â€Å"KILL IT KILL IT NOW† â€Å"Kill.† Estelle opens her eyes, her pale blue pupils scanning the area around her. Nothing. Absolutely nothing. She looks down at her legs, and sees nothing once again, nothing but a simple piece of paper with her writing on it. Of course, its the room with no darkness. The voices are nothing but manifestations in her head. Estelle continues to write. ~ Entry eightRead MoreA Short Story1526 Words   |  7 Pageshastily spreading through my arteries. â€Å"You okay?† the nurse questioned me. I nodded. â€Å"Excellent, looks like you aren’t as anxious about the needles anymore. Anyways, I will be back in an hour to administrate your next dose. Dr. Neuton and I will be in and out every 30 minutes to check on you, okay?† I nodded. â€Å"Remember if you start feeling uneasy, just press this,† she pointed to the blood red button on the side of the bed, â€Å"and we’ll be here to check on you.† I nodded. The nurse leftRead MoreChristopher Columbus Persuasive Essay726 Words   |  3 PagesPeoples. What many Americans do not know about Columbus is that he was a terrible human being, raping and killing several Native Americans and taking their food, money, and land (Sale). His whole crew is responsible for the deaths of thousands for Indians, who were killed, starved, or died from sickness. But despite these horrific actions, why is it that many look up to Columbus? Why is it that Columbus is celebrated enough to have a federal holiday? These questions are roots to the ignorant and racistRead MoreEssay On Court1308 Words   |  6 Pages â€Å"Hey Mom? Can I go to the courts to play ball?† My mom does not answer. I look at the small clock on the kitchen counter. Four o’ nine post meridiem. â€Å"Creak.† The wooden floor boards receive my weight as I walk slowly. More erupt: â€Å"Creak, creak.† I walk up the stairs feeling the smooth painted walls of my home. â€Å"Mother?† â€Å"Yes dear? Do you need a ride to the court again? You can climb into the car. Also, do not forget you are only thirteen. If you can not make some tennis shots, you have your

Aquinas’ Cosmological Arguments Essay - 1631 Words

Aquinas’ Cosmological Arguments The Cosmological Argument for the existence of God, as propounded by Thomas Aquinas, is also known as the Third Way. It is the Third of Five ways in Aquinass masterpiece, The Summa (The Five Ways). The five ways are: the unmoved mover, the uncaused causer, possibility and necessity, goodness, truth and nobility and the last way the teleological. The first three ‘ways’ are different variations of the cosmological argument. The Cosmological argument is developed around a distinction between that which has necessary existence and that, which is contingent. A thing that has necessary existence must exist in all possible worlds, whereas a thing that is†¦show more content†¦Aquinas seems to presuppose the first of these two claims without argument. The argument for the second appears to be this: 1. An object can change from not having property G to having G only if the object is potentially G but not actually G. 2. The cause of an objects becoming G must itself actually be G. 3. Therefore, a thing cannot cause itself to acquire a property. He believed everything that is in motion (change) is moved (changed) by something else. Infinite regress is impossible. Therefore there must be a first mover (changer). His emphasis was on dependency; Christian theology has always taught that God sustains the universe. In other words, if God ceased to exist then the universe would also cease. Therefore there must be and an initiator of the change whose continued existence is depended upon. For example a play depends on the continued existence of actors. This type of casual relationship is what Aquinas had in mind. Overall the first cause argument is: a) Everything has a cause b) Therefore the universe (cosmos) has a cause c) That cause is God d) Therefore God exists. For this to follow Aquinas has to exclude the possibility of infinite regression; i.e. events with their previous causes going back in time forever).Show MoreRelatedExplain Aquinas Cosmological Argument652 Words   |  3 PagesExplain Aquinas’ Cosmological Argument The basis of the cosmological argument is that the universe cannot account for its own existence. There must be a reason, the argument says, for the existence of the universe and the reason has to be something which is not part of the physical world of time and space. The cosmological argument was used by Thomas Aquinas (1225-74) in his five ways, which were ways of demonstrating the existence of God through inductive argument based on observation and evidenceRead MoreWeak Arguments in Cosmological Argument by Thomas Aquinas692 Words   |  3 Pagesthat God exists? Thomas Aquinas attempted to prove the existence of God in a rational way through his Cosmological argument. Aquinas argued that every event as we observe it has a cause and a casual chain cannot be infinite. Therefore, a first cause is necessary and this cause is God. Aquinas’ argument is unsuccessful because it assumes that God is a necessary being, fails to prove that the world is not an infinite chain of eve nts, and undermines the basis of his argument by saying that God is infiniteRead MoreExplain the Strengths and Weaknesses of Aquinas Cosmological Argument1203 Words   |  5 Pagesa) Explain the strengths and weaknesses of Aquinas’ cosmological arguments. The cosmological argument is an a posteriori argument based on the question of the relation of the universe’s existence and God’s existence. This argument focuses on the theory that if the universe exists then something must have caused it to existence, ie. A God or Creator. Supporters of this argument claim that to fully comprehend the existence of the universe, one must rely on a theory of a God however critics wouldRead MoreArgument Against Aquinas Cosmological Argument2349 Words   |  10 Pages In this essay, I will be arguing against Aquinas’ Cosmological Argument that every motion can only be traced back to the creator of all motions and ultimately, the universe. First I will present Aquinas’ Cosmological argument regarding motion which directly concludes that a higher being, who is not dependent on the motion of any other thing or being, must exist to have caused the existence of the universe. I will also present opponents of this argument such as David Hume who argues that a â€Å"FirstRead MoreAquinas Cosmological Argument Essay1086 Words   |  5 PagesThis argument about Aquinas’s cosmological argument for the existence of god has been popular and his using of logic on his argument is much like other scientists. Aquinas believed that we can learn about our world and the important qualities of certain things in our world through making a statement or just examining. He would do the same in which to examine the physical world around him in order to gain his knowledge or understanding of the world. The word cosmological is used to describe the reflectionRead MoreEssay On Anselm And Aquinas1413 Words   |  6 PagesAnselm and Aquinas on the Existence and Nature of God The great philosophers Anselm and Aquinas both endeavored to convince their peers through philosophical argument that the existence of God was irrefutable. In the process they made claims regarding the nature of God, concerning issues such as His character and being. Despite seeking to discover the same truth about God, Anselm and Aquinas approached the issue at hand in strikingly dissimilar ways. Anselm’s primary argument for God’s existenceRead More(I) Examine the View That the Cosmological Argument Provides an Explanation for the World and Is a Trustworthy Basis for Belief in the Existence of God. (211040 Words   |  5 PagesThe cosmological argument (i) Examine the view that the cosmological argument provides an explanation for the world and is a trustworthy basis for belief in the existence of God.  (21) The cosmological argument, also known as the first cause argument, is a classical argument for the existence of God. The word cosmological comes from the Greek for order and it is an inductive argument as the premises are true but the conclusion may not be, and it is also synthetic where the truth is determinedRead MoreThe Cosmological Argument643 Words   |  3 PagesThe Cosmological Argument An important argument to try and prove the existence of God is the Cosmological Argument brought on by observations of the physical universe, made by Saint Thomas Aquinas, a thirteenth century Christian philosopher. The cosmological argument is a result from the study of the cosmos; Aquinas borrows ideas from Aristotle to make this systematically organized argument. Aquinas’ first point begins with the observation that everything is moving. Aquinas’ says that everythingRead MoreExploring the Possibility of Updating the Cosmological Argument for the Existence of God897 Words   |  4 PagesUpdating the Cosmological Argument for the Existence of God The term cosmological comes from the Greek language, meaning ‘world’ or ‘universe.’ The argument is based on facts about the world. The topic of cosmology refers to the study of the universe. The cosmological argument begins with a general claim about the physical universe e.g. that some events have causes and that there must be a supernatural agent to somehow explain this fact. The argument seems to sayRead MoreThe Cosmological Aargument1044 Words   |  5 PagesThe Cosmological Argument The Cosmological argument infers that the existence of the universe is due to the existence of God. Plato bought about one of the oldest arguments between 428-327 BCE. Plato believed that there is a self moving principle from which all change and motion originated. This principle is the core which is responsible for the world. Thomas Aquinas in the 13th century developed Plato’s views; however this development was with a theistic principle. The first three of the five

Details of Johannesburg, South Africa - 848 Words

It is the largest city in the world not situated on a river, lake or coastline and one of the 50 largest agglomerations in the world. It is not one of the capital cities of the country, but has the largest economy in Sub Saharan Africa. The city has a population of 10,267,700 and a land area of 635 sq miles. Most travelers will pass through Johannesburg at least once during a trip to South Africa, because all roads and all domestic flights from coastal cities to northern and inland regions connect in JHB. Where is Johannesburg? Johannesburg is located close to the center of the Country, in the eastern plateau known as the Highveld in the Gauteng Province. Getting to Johannesburg Johannesburg has a few airports, some of which are used for private aircraft, but is principally serviced by the OR Tambo International airport for international and domestic flights. Lanseria Airport is used for commercial flights to Cape Town, Durban, Botswana, Sun City and the Kruger National Park. Getting Around Johannesburg The best way to get around is with rent a car or a cab, which you have to call before travelling because it is illegal for taxis to drive around and look for customers. The Gautrain is a new rapid rail system built in preparation for the 2010 FIFA World Cup that runs west and east between OR Tambo International Airport and Sandton. If you are going to Park Station (JHB CBD), Rosebank, Marlboro, Midrand, Pretoria Station or Hatfield, this is a safe and affordable methodShow MoreRelatedT 20 Icc World Cup770 Words   |  4 Pagesevent is generally held every two years, and all matches are accorded Twenty20 International status. The inaugural event, the 2007 ICC World Twenty20, was staged in South Africa from 11–24 September 2007. The tournament was won by India, who became the first World T20 Champions after defeating Pakistan by 5 runs in the final at Johannesburg. The second event, the 2009 ICC World Twenty20 took place in England from 5–21 June 2009. 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The purpose of the African National Congress was to demolish racial segregation and discrimination. The two mostRead MoreAnalysis Of Stephen Kumalos Cry, The Beloved Country1284 Words   |  6 PagesIn Cry, the Beloved Country, Paton details a gripping story of Stephen Kumalo’s search for his son while conveying significant ideas regarding the social injustice and integrated racism of South Africa during the segregation of apartheid. Paton structures his story around revolving points of view and maintaining a sometimes simplistic or lyrical language specific to varying parts of the novel to express his message of the disintegration of faith coming from new experiences, distinctively hardshipsRead MoreNandos1660 Words   |  7 PagesNANDO’S SOUTH AFRICA FEATURE ‘LOCAL GONE SUCCESS STORY global’ With casual dining chain Nando’s about to celebrate its 25th anniversary, Thabang Ramogase, Marketing Manager, spells out the brand’s expansion plans. By Ian Armitage 20 www.southafricamag.com Nando’s FEATURE hat the world’s appetite for spicy chicken is growing is evident from the fact that South African casual dining chain Nando’s continues to expand. Nando’s is one of South Africa’s most enduring and risque brandsRead More The Poetry Lesson by Don Maclennan Essay1605 Words   |  7 Pageshis views and feelings on his lessons, how he might have impacted on the lives, altered the views and the challenges he has given his students. He states what he expects from his students. It is interesting to note that Don Maclennan is in fact a South African English poetry lecturer. I thus assume that this poem is a reflection on how he views himself and his students. I intend to give a detailed analysis of the poem, by defining the type of irony that occurs in the poem and commenting on the use

What Are Technological Determinism, Scot, Feminism,...

What are: technological determinism, SCOT, feminism, semiotic approach, cultural/media studies approach? Technological determinism is a reductionist theory that presumes that a society s technology drives the development of its social structure and cultural values. Social construction of technology (also referred to as SCOT) is a theory within the field of Science and Technology Studies. Advocates of SCOT—that is, social constructivists—argue that technology does not determine human action, but that rather, human action shapes technology. They also argue that the ways a technology is used cannot be understood without understanding how that technology is embedded in its social context. SCOT is a response to technological determinism and is sometimes known as technological constructivism. Feminism is a range of movements and ideologies that share a common goal: to define, establish, and achieve equal political, economic, cultural, personal, and social rights for women.[1][2] This includes seeking to establish equal opportunities for women in education and employment. A feminist advocates or supports the rights and equality of women.[3] What are the different categories of non-user? resistance ejection excluded expelled Is technological change good for everyone? Or are there some who lose out when technology advances? No, Yes Does new technology always modify existing social arrangements, or can it ever help to preserve them? No, sometime it help preserve the existing

Entrepreneurship Contemporary Strategy Analysis

Question: Discuss about the Entrepreneurship for Contemporary Strategy Analysis. Answer: Introduction: In a saturated global market, it has become much vital to analyze the market well before the commencement of a new venture. If this is not done properly, then there lay a great risk in the project. Basic things that are needed to be analyzed are opportunity of the product in the desired market of operation, self-analysis of the elements, a detail market research along with technical and financial feasibility are required. Apart from these, a successful business venture also calls for having the insight of possible responses and scalability of the product in the proposed market. The task is based on analyzing the same scenarios related to industry as well as market analysis. The product taken as a case study for conducting the research is a Health Drink in the market of Singapore. It is very important to form a business idea to implement it in the new business venture. Opportunity analysis: A successful entrepreneur or a business man has the insight of viewing the opportunity of trading a product in a market. His vision, mission and ideology towards the launch of a new product are what make him successful in the business market (Ahmad et al. 2015). A self analysis can be done for the same aspect. Elements of self analysis: As stated by Gyaviira (2016), in the entrepreneurial behavior theory, three major human capitals are required for the commencement of a business. These are: General human capital: General qualities such as skills, managerial capabilities, education and demographic control variables as well. Entrepreneurship specific human capital: This includes entrepreneurial capability, parental background and attitude towards the business. Venture specific human capital: Good knowledge of the domain of the business and motivation towards the business. Based on the above mentioned criteria, it can be said sufficient human resources are required for venturing a new project. Description of proposed venture: The new product proposed for the business venture is a Health Drink named Quick Sip. It is a soft drink based health drink that provides a rejuvenated experience to the consumer (sani 2015). In summer season, sale of soft drinks and other beverages increases to a large extent. However, in recent time people have become more conscious about their health and avoid having high calorific drinks (Caamao et al. 2015). Thus, if the same drink provides the rejuvenation of the warmth of the climate and at the same time give certain nourishment to the consumer then there is a greater scope for the product to be accepted by people in the market. Market research: As opined by Philip (2016), certain factors namely, behaviorist, geographic, psychographic and demographic characteristics of the people of the region are greatly responsible for shaping the desire of the consumers to buy products. However, understanding the four basic Ps of marketing is very important. An analysis of these factors can be done below: Product Quick sip is a rejuvenating drink. It is different from other beverages because it serves both as refreshment as well as a health drink. The nutrients and the constituents increase the energy level of the consumers. Place The drink can be targeted to sell in the entire market. The drink is to be available at general stores and also in departmental stores (Seringhaus 2015). The product could be easily disseminated in major cities all over the country. People The drink will not contain much calorie and would have much nutritional component. Thus, the target group of people are mainly the teenagers; the college and office goers who have a habit of consuming soft drinks or juice at a regular interval. However, children or the school goers can also enjoy the drink. Promotion For the promotional activity, the USP of the drink could be highlighted stating the beneficial factors of consuming the drink (Reed 2016). Promotional activities by the means of social media and on store publicity might prove effective. Industry analysis: There are several soft drinks and other refreshment drinks already available in the market. However, consumers look for better options and varieties and are happily ready to try new products. In this respect, industry analysis can be done by the means of Porters Five Forces: Factor Analysis Threat level Threats of new entrant In the era of globalization and open market, the threat of new entrant of companies is always there. However, the demands of these products are quiet high nad it can be a fruitful venture. High Threat of substitute products There are already many health drinks and soft drinks available in the market. Moreover, depending on an individuals taste, people might also prefer to have other beverages as well. People prefer variety of options and so the product can be manufactured in various flavors. High Bargaining power consumers Since, there is already the availability of a number of products in the market, bargaining power of the consumers automatically increases. A competitive price is to be set. High Bargaining power of supplier Raw materials are indeed required for the purpose of manufacturing the drink. The supplier might bargain from their side as well. A negotiation process could be implemented. Medium Intensity of competitive rivalry Products like soft drinks have great sale in the market and thus attract many entrepreneurs to choose this product for their business. It is expected to do a good business. High Study of technical feasibility: Technicality is required for every aspect of business. Although the product is a consumption product and does not deal with technical aspects such as a soft ware or any other technical parts, still some technicalities might be required for the packaging of the product. For manufacturing the drink, it is evident that there will be a manufacturing plant where the components of the drink will be processed and the manufacturing will be done (Grant 2015). For the sake of packing the product, technical support is required. It is very important that the ingredients with their calorific values are mentioned in the packaging along with the price of the product. Setting up a manufacturing firm is therefore indeed important (Wills et al. 2015). Study of financial feasibility: As opined by Visted et al. (2015), that the foremost thing to be done at the time of planning a new business venture is to form a specific budget that would include all the expenses and other requirements that are needed to be fulfilled for successfully running the business in the market. Budget includes, manufacturing cost of the product, labor charges, fixed charges like rent of the place or electricity or other charges. Apart from that promoting the product is also an important part of business venture that is also needed to be included in the budget of the product (Nielsen et al.2015). A table can be made for showing the budget of the proposed business venture for coming five years: (figures representing amount are in dollars $) Period ending Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Total revenue 532,200 542,235 521,235 492,230 486,324 Cost of revenue 321,215 372,325 365,325 384,231 324,256 Gross profit 210,985 169,910 155,910 107,999 162,068 Operating Expenses R D 20,300 22,420 20,321 18,235 18,325 Selling and Administrative expenses 10,100 9,400 9,800 10,000 9,000 Total operating expenses 30,400 31,820 30,121 28,235 27,325 Operating income or loss 180,585 138,090 125,789 79,764 134,743 Income from continuing operations Total other income/expense net 6,000 6,400 7,200 5,000 5,600 Earnings before interest and taxes 156,185 112,670 102,868 56,529 113,018 Interest expense 54,664 39,435 36,003 19,785 39,556 Income before tax 131,921 105,055 96,986 64,979 100,787 Income tax expense 11,213 8,929 8,244 5,523 8,566 Minority interest 455 876 - - 903 Table: Proposed budget of Quick Sip Source: Created by the author Scenario version: An entrepreneur must also have the vision of identifying the future scenario of the business (Spinoglio et al. 2015). Thus, a possible responsive version of the approach of the business can be given below: What would be the proposed startup capital for the business? In this case, the imposed budget could be aligned to reduce to a level of fund that might be generated internally. In case, a similar product is launched prior to Quick sip? In this case, target market and consumers might be readdressed for better sale of the product. If an already existing strong brand come up with same idea? Another market might be chosen or focus should be made on the specificity of the product. Certain competitive advantage like product differentiation or pricing strategies can be applied. In case, a big company proposes a merging offer? Merging might be possible depending on the profit or sales figure. However, acquisition is not preferred in the recent years of business. Scalability of the new venture: Scalability implies the process of growing the business venture, at the same time keeping the core mode of operation intact. Once the scalability of the new venture is done, there remains no dilemma in compromising with the profitability or increase in the expenditure. The foremost thing for this purpose is a business plan (Hummel and Amiryany 2015). Making a plan is indeed necessary to ensure the growth of the new venture. Secondly, it is also expected that there should be an entrepreneurial approach towards the business. The person must be enthusiastic enough towards the business and should keep focused on the further expansion of the business. It is the spirit of a businessman that differentiates the person from other individual. Understanding the market scenario and the target consumers are the two important factors that are needed to be analyzed for a new venture. Conclusion: The task highlighted the necessity of drawing a business plan prior to any operation in the business. The ideas proposed in the task are based on the feasibility of the business in the recent scenario. Various factors related to internal and external environment have been analyzed. It was important to get knowledge of self analytical capability as an entrepreneur. This has also been done. A strategic approach has been taken for the sake of conducting the business of health drink in a proposed market. By the end it can be said that for a new approach, risk factors are inevitable. However, fighting with the competitors and other stopping factors in the business is what makes a successful entrepreneur. The success of a product in the market in terms of profit is what proves the ability of an entrepreneur. Thus, a target strategic plan needs to be set for better results. Reference list: Ahmad, N.A.B. and binti Jaini, A., 2015. The Impact of Infrastructure on Trade in Malaysia. Bruun, J.M., Maersk, M., Belza, A., Astrup, A. and Richelsen, B., 2015. Consumption of sucrose-sweetened soft drinks increases plasma levels of uric acid in overweight and obese subjects: a 6-month randomised controlled trial.European journal of clinical nutrition,69(8), pp.949-953. Caamao, M.C., Gutierrez, J., Garca, O.P., Ronquillo, D., Martinez, G. and Rosado, J.L., 2015. Increased Calorie Intake at a Specific Mid-morning Meal and Increased Intake of Soft Drinks are Strongly Associated with Obesity in Mexican Rural Women.Ecology of food and nutrition,54(2), pp.157-174. Grant, R.M., 2015.Contemporary Strategy Analysis 9e Text Only. John Wiley Sons. Gyaviira, G.M., 2016. Importance of intrapreneurial practices prevalent among secondary school teachers in Kalungu District (Uganda).Journal of Education and Learning (EduLearn),10(1). Hummel, J.T. and Amiryany, N., 2015. Determinants of Acquisition Performance: A Multi-Industry Analysis. 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Organization Governance and Leadership Chair of Pepsi Cola

Question: Discuss about theOrganization Governance and Leadershipfor Chair of Pepsi Cola. Answer: Indira Nooyi_ CEO and Chair of Pepsi Cola Standing out as the 14 most powerful woman in the World, the CEO and Chair of Pepsi Cola, Indira Nooyi has been able to transform Pepsi cola from a carbonated beverage manufacturing company to other healthier products in an effort to provide the strategic future for the company(Forbes, 2016). This was evident when in May 2016 she successfully sidestepped a proxy war with investor and activist Nelson Peltzs Trian Fund that pressured the company to split through a new board member. By applying the Path-Goal theory, Nooyi is known for making decisions that best fits the employee and the beverage industry to achieve the strategic goals of Pepsi cola(Schriesheim, et al., 2006). She realized that the carbonated industries only provided the company with 25% of revenue which could be more if the company ventures into other healthy drinks(Forbes, 2016). As the CEO, she has been able to empower employees, increased their motivation and provided stakeholders with satisfaction through decisions that will increase the companys revenue. Path Goal Theory of Indra Nooyi It is very hard to define leadership and the definition of good leadership is even harder. However if there are people who will follow till the end of the earth then it is proved that individual is a great leader. The situational leadership Indra Nooyi follows is that she maintains good relationships with the employees by writing letters to the parents of the employees. She always stays in tune with the needs of the customers. Her main concentration is every time toward one single point that is high-task orientation that is to follow up about the standard of the product so that it is acceptable to all level of customers. The democratic view of the leader ship of the Indra Nooyi is that she always listen to the opinions of the others and takes them into consideration but the final decision is totally made by her and always try that the employees get satisfied. She believes that if the employee get satisfied then the work condition is improved and the also the employee turnover is lowe red. Thus the path goal theory of Indra Nooyi is divided in three steps situational factors which include subordinate and environment. The subordinate comprises Authoritarianism, locus of control, and ability. On the other hand Environment comprises task structure, formal authority and work group. The step of this path goal theory is the leader ship style which comprises different section like the directive, supportive, participative and achievement-oriented. The final part of the path goal theory is the achievement of the goal that includes the performance and net output gain of the theory and the satisfaction of the individuals who are related to this theory (Dunn et al., 2012). References Forbes, 2016. #14 Indra Nooyi, CEo Pepsi Co.. [Online] Available at: https://www.forbes.com/profile/indra-nooyi/[Accessed 18 November 2016]. Dunn, T. E., Lafferty, C. L., Alford, K. L. (2012). Global leadership: A new framework for a changing world. SAM Advanced Management Journal, 77(2), 4. Schriesheim, C., Castro, S., Zhou, X. DeChurch, L., 2006. An investigation of path-goal and transformational leadership theory predictions at the individual level of analysis. The Leadership Quarterly, 17(1), pp. 21-38.